Tuesday, September 16, 2014

Bringing a Coca-Cola CHOICE to the BX !

With the Coca-Cola Low Calorie Choice Program I was able to reach back to my roots and use my language skills!

The pilot program we launched last year in a borough i called home for several years was picked up and ran from April-September! We created a team of “Super Ambassadors”, a branded vehicle that included sampling & gaming, signage, and pamphlets to educate consumers about low-calorie sweeteners and encourage healthy living  activities.  Life is about choices and in the end Happiness Is Movement! 

Shout out to Ruben Diaz the BX Boro President for all his support.

Thanks to Mom for keeping our culture and language relevant in my life.