Tuesday, January 27, 2015

We Are Brooklyn ! Brooklyn Nets Concierge on the streets of NYC

First of it's kind with the ability to sell individual, season, and specialty tickets along with merchandise + stream live games!  You have to give the Brooklyn Nets credit for seeing the vision and stepping outside the box to be the first NBA franchise to put a mobile concierge vehicle on the streets of NYC.  #WeAreBrooklyn extended thru February!




www.BROOKLYNNETS.com

Monday, December 22, 2014

She left me and I got the Brand Boosters ...

This year my work wife left me for another gig and a real husband.  It was bound to happen. Upon her leaving she left me a few programs, account managers, and clients.

One of my new clients has been at Coca-Cola for decades and is a wealth of information.  Information that I have spent the last year soaking up!  Few times in my life have I ran into someone so respected and good at what they do + willing to teach and share his wealth of info.  When you run into these people spend as much time with them as you can and be a sponge.

Our work with him on NOS & Full Throttle led to working with vitaminwater & vitaminwater energy.  The word got out and Zico + Zico Chilled joined the fold, Work is extending and growing for 2015 and the team is set-up and ready to go.  Shout out to Kevin aka Yoda for what for me was like a masters degree in boosting brands at retail. Bring on the acronyms FSOP FMR BBS we are ready!










Sunday, December 14, 2014

Z-100 Jingle Ball/ Coca-Cola All Access Lounge

My 4th year bringing a Coca-Cola experience to Z-100 Jingle Ball. Always fun to re-invent this experience.




Z100’s Jingle Ball 2014 kicked-off with the action-packed Z100 & Coca Cola’s All Access Lounge, the official pre-event celebration! This FREE event, which is open to the public, took place on Friday, December 12 from 12 - 6 p.m. EST at Hammerstein Ballroom, 311 W. 34th St., New York, and welcomed fans of all ages.

The event included performances by this year's Macy’s iHeartRadio Rising Star winner, Before You Exit; Charli XCX; Kiesza; Meghan Trainor;  Shawn Mendes; Rixton; and the winners of the Fifth Annual Z100’s Hometown Hero presented by State Farm® contest, followed by VIP experiences with fan favorites. 

This year our Coca-Cola Holiday Experience included refreshing our guest with ice cold Coca-Cola beverages, a hologram photo experience with Z-100 Elvis Duran Morning Show, the iconic Coca-Cola Polar bear created by Jim Henson, and a challenge for guest to find a match and share on social media to win prizes, meet & greet passes, and tickets to Jingle Ball! 








Saturday, November 8, 2014

Behind the scenes. Putting together the elements to bring the Coca-Cola AAL experience to life.

will be taking place at the Hammerstein Ballroom - NYC


Danielle Monaro and Elvis Duran Z-100 Morning Show hologram filming

Skerry Jones, Bethany Watson, and Greg T the Frat Boy from the Elvis Duran Z-100 Morning Show hologram filming

Wednesday, October 8, 2014

Open Happiness From Coast 2 Coast !



This year's Coca-Cola Open Happiness Truck ends its highly successful summer tour! We opened happiness starting in May and were extended into October.

The experience included music, games, giveaways, and ice cold refreshing Coca-Cola products !


Tuesday, September 16, 2014

Bringing a Coca-Cola CHOICE to the BX !

With the Coca-Cola Low Calorie Choice Program I was able to reach back to my roots and use my language skills!

The pilot program we launched last year in a borough i called home for several years was picked up and ran from April-September! We created a team of “Super Ambassadors”, a branded vehicle that included sampling & gaming, signage, and pamphlets to educate consumers about low-calorie sweeteners and encourage healthy living  activities.  Life is about choices and in the end Happiness Is Movement! 

Shout out to Ruben Diaz the BX Boro President for all his support.

Thanks to Mom for keeping our culture and language relevant in my life. 







Tuesday, August 26, 2014

Get Fit & Play @ Arthur Ashe Kids Day !


Arthur Ashe Kids Day is an amazing event that kicks off the US Open every year at the USTA Billie Jean King National Tennis center.  This premiere event is open to the public and this year we took over court #10!  

Set-up is a delicate balance. Players are still practicing and having warm-ups before the US Open begins and we work to the wee hours and turn right back around for early am walk-thrus!  

Our theme this year was Get Fit & Play!  We had our DJ the Legendary Chris Washington keeping the music pumping, some pro-trainers at obstacle courses for 10 and under and 11 and up teaching and challenging guest! Lots of fun giveaways, photo ops, and of course we hydrated and refreshed our guest with Powerade!

Kudos to the USTA team a top notch team to work with!


 \









http://www.arthurashekidsday.com/news/about_arthur_ashe_kids_day/