Our award winning program has aligned with the 2012 Summer Olympics Campaign! Working with Coca-Cola its assets and the AOC (American Olympic Commitee & IOC (International Olympic Committe) has been amazing! This is the largest Olympic themed marketing campaign ever for Coca-Cola and to be a part of it on such an amazing global event has been amazing.
The Coca-Cola Swelter Stopper is a 53' double expandable mobile marketing unit that will be present at more than 80 events throughout the summer. Expected to host approximately 400,000 guest, its interior reflects the look and theme of the 2012 London Olympic Games and features blasts of frosty air to provide refreshing relief to visitors in the summer heat.
The experience also includes:
- An ice bar with a “perfect serve” Coca-Cola sampling experience
- A recording studio and photo station, providing consumers with a memento that captures the experience and gives visitors the ability to participate in the Coke Cheers program by uploading a photo and a message of support for the chance to appear in a montage “Cheers” video, which will be featured on Coca-Cola’s social channels during the Games
- An opportunity to view Olympic Games footage and take part in interactive challenges
No comments:
Post a Comment