She left me and I got the Brand Boosters ...

This year my work wife left me for another gig and a real husband.  It was bound to happen. Upon her leaving she left me a few programs, account managers, and clients.

One of my new clients has been at Coca-Cola for decades and is a wealth of information.  Information that I have spent the last year soaking up!  Few times in my life have I ran into someone so respected and good at what they do + willing to teach and share his wealth of info.  When you run into these people spend as much time with them as you can and be a sponge.

Our work with him on NOS & Full Throttle led to working with vitaminwater & vitaminwater energy.  The word got out and Zico + Zico Chilled joined the fold, Work is extending and growing for 2015 and the team is set-up and ready to go.  Shout out to Kevin aka Yoda for what for me was like a masters degree in boosting brands at retail. Bring on the acronyms FSOP FMR BBS we are ready!

Z-100 Jingle Ball/ Coca-Cola All Access Lounge

My 4th year bringing a Coca-Cola experience to Z-100 Jingle Ball. Always fun to re-invent this experience.

Z100’s Jingle Ball 2014 kicked-off with the action-packed Z100 & Coca Cola’s All Access Lounge, the official pre-event celebration! This FREE event, which is open to the public, took place on Friday, December 12 from 12 - 6 p.m. EST at Hammerstein Ballroom, 311 W. 34th St., New York, and welcomed fans of all ages.

The event included performances by this year's Macy’s iHeartRadio Rising Star winner, Before You Exit; Charli XCX; Kiesza; Meghan Trainor;  Shawn Mendes; Rixton; and the winners of the Fifth Annual Z100’s Hometown Hero presented by State Farm® contest, followed by VIP experiences with fan favorites. 

This year our Coca-Cola Holiday Experience included refreshing our guest with ice cold Coca-Cola beverages, a hologram photo experience with Z-100 Elvis Duran Morning Show, the iconic Coca-Cola Polar bear created by Jim Henson, and a challenge for guest to find a match and share on social media to win prizes, meet & greet passes, and tickets to Jingle Ball!